FMCG

High-Velocity Distribution for Multi-Tier FMCG Networks

Manage 500+ distributors, 50,000+ retailers, and peak season surges with automated order allocation, multi-mode fulfillment, and shelf-life management for maximum market coverage.

Request FMCG Demo Customer Stories

500+

Distributors/SKU

98%

Fill Rate

40%

Freight Cost Cut

Peak Season Scale

FMCG Distribution Challenges We Solve

Multi-Tier Networks

Coordinate CFAs, super stockists, distributors, and retailers across states with automated allocation and real-time inventory visibility.

Shelf-Life Management

FEFO/FIFO enforcement with expiry tracking prevents write-offs. Automated alerts for near-expiry SKUs enable proactive redistribution.

Peak Season Scaling

Handle 3x normal volumes during festivals. Dynamic carrier allocation and overflow warehouse management ensure uninterrupted supply.

SKU Complexity

Manage 1000s of SKUs with variant tracking (pack size, flavor). Optimize truck loading for mixed loads and weight distribution.

FMCG-Specific Platform Capabilities

Intelligent Order Allocation

Demand-Based Distribution

Allocate to nearest CFA based on consumption patterns

Multi-Mode Fulfillment

FTL for bulk, PTL for mixed, courier for urgency

Load Optimization

Mixed SKU loading with weight/volume constraints

Distributor Network Management

Distributor Portal

Self-service order placement and tracking

Credit & Collections

Integrated credit limits and payment tracking

Performance Scorecards

Fill rate, secondary sales, return rate metrics

Expiry & Returns Management

Batch-Level Expiry Tracking

Alerts 60/90 days before expiry for action

Returns Workflow

Automated approval, pickup, credit note generation

Damage Documentation

Photo capture, transporter claims management

Transform Your FMCG Distribution

40%

Freight Cost Reduction

98%

Order Fill Rate

60%

Less Expiry Write-Offs

See RoaDo for FMCG in Action